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Peer-to-peer (P2P) vacation accommodation has recently emerged as a disruptive new form of tourism development. Its potential negative impacts (economic, socio-cultural and environmental) may make residents feel at risk. Therefore, this paper aims to explore residents’ risk perceptions related to the growth of P2P vacation accommodation.

The empirical study was conducted in Mallorca (Spain) among 529 residents and a cluster analysis was carried out.

Results indicate clearly differentiated sociodemographic and attitudinal profiles, which can be classified into four tourist types. The conclusions of the paper suggest implications for tourist managers.

In the field of tourism studies, risk perception has been explored from the perspective of both tourists and hosts. To date, however, residents’ perception of risk has received little attention. Given the importance of resident-tourist interaction in fostering successful destinations this paper focusing on this arena.

The purpose of this paper is to unveil and discuss the importance of factors determining the internet innovation for external relations in the lodging industry. These external relations include those with customers, other businesses and administrations (B2C, B2B, B2A)

Empirical evidence extracted from a sample of tourism lodging establishments in the Balearic Islands has been used to unveil the determining factors of internet innovation in the lodging industry. The lodging industry has been chosen in order to preserve a certain internal homogeneity since it has been shown previously that the innovation adoption process differs across economic sectors. The factors affecting internet innovation in external relations arise from the estimation of the discrete choice econometric models that represent these firms' decisions.

It was found that certain factors increase the probability that the lodging industry innovates through the use of internet for external relations, i.e. larger establishments, lower seasonality – months per year an establishment remains open; and positive managerial attitudes towards the internet, all have a positive relationship with internet innovation.

Competitiveness of tourism destinations depends on the innovation abilities of its firms. Government and tourism managers should foster the factors that affect them positively. To this extent, some practical implications can be extracted: first, the need for governments to implement specific policies aimed at smaller establishments, since those are the ones that have more difficulties bridging the technological innovation process; second, the need for administrations to adopt a global vision that includes the whole tourist destination; third, the appropriateness of internet innovation in order to improve the seasonal distribution of tourist flows, which is one of the common weaknesses of the tourism sector; and finally, the need to address managers in order to increase their awareness with respect of the usefulness of information and communication technology innovation, and encourage a proactive posture towards it.

The paper contributes to a better understanding of the innovation determinants in service sectors and specifically in the lodging industry. Apart from traditional factors that affect internet innovation, such as size of the establishment, number of months opening, etc., the paper includes and measures the effect of managers' attitudes and opinions towards internet innovation. Finally, the findings obtained may suggest certain guidelines to help tourism destination managers to address their competitiveness policies.

Mallorca is a traditional mass tourism destination that promotes golf tourism development in order to fight tourism seasonality and increase the tourist's average expenditure. Through a longitudinal study, the paper aims to analyze golf demand and its evolution; to evaluate the seasonal and economic impact of this type of tourism and to elaborate a prospective estimation of future trends.

The research was based on 1,271 personal interviews with golfers, 470 in 2005, 401 in 2001 and 400 in 1997, all conducted between March and September. 45 interviews with golf course managers were also conducted in order to obtain information related to future trends.

Golf tourism demand remains stable with minor changes with respect to profile of the players and seasonality. However, some changes have been identified: demand has stopped its growth rates; the use of tourism packages as a way of traveling and in the hotel use as accommodation has declined; the importance of the internet as a marketing channel and of the availability of low cost flights to choose a tourism destination has increased; and finally, a stagnation of the economic impact of golf tourism has been revealed.

This work advances the knowledge of golf tourism evolution. However, it probably suffers from the fact that it has been conducted in a specific destination. Therefore it would be convenient to compare the results with other destinations to generalize patterns.

The results emphasize the need for a multi‐product destination development approach in order to fight seasonality and the limitations to rely exclusively in a single segment.

This paper helps tourism destination managers review their destination marketing diversification strategies by taking into account the results obtained in Mallorca, one of the most important tourism resorts of the Mediterranean.

Overtourism is an emerging concept and a perennial process every destination is going through. It is a cyclic phenomenon derived from the destination, retained in the destination and at last demised by the destination. It's a kind of ‘tourism illness’ spreading rapidly in every destination in the present scenario. The status of overtourism in every destination has been caused by the tourist, of the tourist and for the tourist. In the context of religious places in Odisha, overtourism is a ‘disorder’ that cannot be mitigated, as religiosity, faith and spiritualism have propelled and governed people's sentiment and emotion. Hence ambiguity arises out of making an intrigue situation between a myth or a spiritual sojourn bounded by faith and belief. This chapter significantly contributes by unfolding the existing literature by providing the origin and evolution of overtourism, various stated definitions by the different authors, causes and consequences, and overtourism in religious destinations by adopting an exploratory study, particularly in case of the Golden triangle of Odisha.

This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors.

The paper uses the Social Sciences Citation Index (SSCI) database to analyze the bibliometric in TPTDs topic from 2000 to 2021. Additionally, the paper also uses the visualization of similarities (VOS) viewer software to map graphically the bibliographic material. The graphical analysis uses bibliographic coupling, co-citation, citation and co-occurrence of keywords.

This study provides an amended new definition of tourism promotion, which is the efficient management of a destination’s resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure, branding, quality, accessibility and information factors about a specific destination which are mostly demanded by tourists are considered as an important means of promotion for the tourism industry.

The contribution of this study is important to identify new challenges and opportunities for researchers, DMOs, airport and airlines operators and stakeholders, as disentangling existing contradictions and applying new theoretical framework to make better future decisions by researchers and organizations to provide higher quality to new research in the context of the TPTDs.

In order to encourage customers to try experience virtual tourism, researchers and practitioners pay more attention on how to improve customers' perception of authenticity.

Using the theory of cross-sensory compensation, through 4 experiments, this study examines the impact of social interaction and cross-sensory strategies on the relationship between virtual reality (VR) and improving customers' perception of authenticity and customer experience.

Through experimental research, this paper finds that (1) VR immersion has a significant positive impact on perception of authenticity, which in turn acts on customers' virtual tourism experience. (2) In addition, social interaction strengthens the relationship between VR immersion and customers' perception of authenticity. (3) The cross-sensory compensation has a positive effect on VR immersion to enhance customers' perception of authenticity.

The research conclusion provides a direction for further discussion on how to improve customers' perception of authenticity and provides theoretical guidance and reference for the virtual tourism industry.